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About & Clients

Peter Finn - Founder and CEO

Peter Finn grew up in Los Angeles, CA where he attended California State University Northridge. He then spent 8 years in the USMC, where he progressed to the rank of Sergeant in the communications field. After successful participation in Operation Iraqi Freedom, Peter returned home and began a career. He spent 4 years as a Regional Sales Manager for®. He then devoted 4 years as a VP for Selling Source®, an Inc. 500 honoree in the interactive marketing space.  Selling Source® is the purveyor and architect of the nationally recognized DRTV brand, Money Mutual®.  Peter then launched XMG Consulting and spent 4 years as a consultant and CMO of Apex1Group and Small Business Funding, a network of multiple brands serving the commercial and consumer loan markets. He then accepted acting consultation positions with Silver Rock Funding, One Park Financial, Par Funding, The Fundworks, eCapital, and other brokerage and lending firms in the fast growing B2B lending marketplace.  Most recently, Peter completed a one year consultancy as acting Director of Sales for Expansion Capital Group in South Dakota.  

Success Stories


"Peter was at the forefront of our startup back in 2012.  He was integral in building and executing processes within our sale’s office.  His relentless work ethic and eye for detail with sales and marketing was responsible for our early success."


                                                          Mike Kevitch, President & Founder

Silver Rock Funding was the second firm that contracted XMG.  This Virginia based MCA ISO brokerage and syndication firm was launched in 2 months time from scratch and reached sustainability 2 months later. XMG provided relationships, sales plans, marketing strategy, infrastructure, reporting, sales training, trouble shooting and operational support.

"Peter Finn was brought on as a consultant to facilitate the launch of One Park Financial.  His industry knowledge and industry contacts proved instrumental in the planning and subsequent early growth of the firm. He is a hard worker and focused on results. I would highly recommend his services. "


                                                        John Lie-Nielsen, Founder and CEO

"Peter has been indispensable in the planning phase and subsequent launch of Funding Mate.  His depth of familiarity within the MCA lending industry is astounding and his deep relationships saved us time and money.  We will continue to work with XMG well into the future."


                                                        Andrew Edward, Managing Partner

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